Balch Institute ethnic images in advertising collection [Box 1 Folder 2]

Balch Institute ethnic images in advertising collection [Box 1 Folder 2]

Advertising > Brand name products > United States.

Advertising > Periodicals.

Ethnic mass media > United States.

Ethnic press > United States > History > 20th century.

Mass media and ethnic relations > United States.

Stereotypes (Social psychology) in advertising.

In 1999, the Balch Institute for Ethnic Studies created an exhibition on the depictions of various ethnic groups in local, regional, and national advertisements and mass media. This artificial collection of graphics resulted from staff culling items for that exhibition. The materials in the collection date from the 1890s to the late 1990s. The bulk of the images in the collection contain caricatured and stereotypical representations of individuals that were used widely in advertising and merchandizing in the early to mid twentieth century. In the collection researchers will find magazine and newspaper advertisements, produce labels, pamphlets and small publications, cards and postcards, clipart, menus, placemats, and ephemera, some of which was targeted at a specific ethnic group, such as fans from African American riding academies.

Balch Institute for Ethnic Studies

Historical Society of Pennsylvania

Manuscript

3238